Born in Hong Kong in 1966, Maisy Choi began her career in film in 1980, serving, among other duties, as assistant producer for The Savior (1980), Lonely Fifteen (1982) and Once Upon a Rainbow (1982). She then moved to the United States and studied advertising at Art Center College of Design in Pasadena, California. Returning to Hong Kong in 1990, she was involved with the planning of Happy Ghost V (1991).
With the support of actress and producer Sylvia Chang, Choi directed her only feature Sisters of the World Unite (1991), which provided a rare woman’s touch in an era dominated by male sensibilities.
Later, she joined Moviola Productions and became a director for television commercials. In 1996, she founded Such Films, which expanded to Taiwan with a branch office in 2001, and became the winner of numerous international awards in the advertising industry.
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