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Hong Kong Film Directors' Guild - Directors - Ho Fai Francis SUNG
宋豪輝 | SUNG Ho Fai Francis

Even though a film is a group effort, there is one leader behind the team, the director. The director must have the ability to control the story, acting and cinematography, so that his work bears as much a personal stamp as that of a painter or a sculptor. The director is a creator of dreams, both inside the film and out. Aside from film, there is no other profession that allows newcomers to get to the top within a short period of time.

The role of the director is unique and highly perceptual. Through organizing and arranging different ideas, he can express the essential idea behind a story on film. A good director is familiar with every character in the story and is able to turn complex emotions into consistent and fluid dramas. He or she must be fully involved with every stage of the production and be in command of every situation. That is why the director should be able to handle acting, scriptwriting and cinematography. He should know about editing and express his ideas on costume, make-up and music. Most importantly, a director’s films should be driven by his style, personality and consciousness. The final success is the command of the audience’s emotions and bring them entertainment.


Francis Sung Ho-fai graduated from the actor’s training course at TVB and worked there as actor, starring in such series as Eternal Spring, The Sad Wife in a Grand House and Three Brothers. He also appeared on stage, starring in the Hong Kong Repertory Theatre production of How to Succeed in Business Without Really Trying. Sung was also engaged in music, having hosted a music show, performed on TVB’s variety show Enjoy Yourself Tonight and released several albums as a singer. He was once the recipient of a Best New Singer award.

Sung then went to the California College of the Arts in San Francisco to study film and photography, graduating with a Bachelor of Fine Arts degree. Returning to Hong Kong, he became a director of films, commercials and television programs and opened a wedding services company, exercising his multiple talents as photographer and director.

Sung collaborated with Clifton Ko in 1988 on It’s a Mad, Mad, Mad World II, which marked his first venture in directing. The following year, he partnered with David Lam to direct The Wild Ones (1989). His other works as director include Beyond’s Diary (1991) and It’s a Mad Mad Mad World Too (1992, co-directed with Clifton Ko). He received the Bronze Award at the Houston International Film Festival in the United States for The Wild Ones.

His latest outing as director is a Mainland production, the romantic comedy Courtship Holidays (2013), a joint presentation between Bona Film Group and Multi Color Film Production Company.

Year Chinese name English name Directors
2013 《求愛假期》
Courtship Holidays
1992 《富貴黃金屋》
It's a Mad Mad Mad World Too! KO Chi Sum Clifton
1992 《富貴黃金屋》
It's a Mad Mad Mad World Too KO Chi Sum Clifton
1991 《Beyond 日記之莫欺少年窮》
Beyond's Diary
1989 《我未成年》
The Wild Ones LAM David